As the conversation about business purpose has spread, it has become more confused and contradictory, says Tom Rippin. Only one school of thought on purpose – the systems-driven one – holds a lasting solution.
PART 2: Shallow self-knowledge about what's driving you will crumble quickly when you face resistance. So: why you? Why do you care? Tough questions from the gloves-off mentor for aspiring social entrepreneurs.
PART 1: She’d gone to bed at 10pm but been woken by her three-year-old puking during the early hours. Today, she must deliver for her tech-based social enterprise at a big meeting with investors. So how will it go for this purpose-led CEO?
Doughnut Economics calls for an economy that is regenerative and distributive by design – and to get there, individual businesses must go much deeper than product innovation. Why "deep design" matters, and seven ways to get there.
A new kind of business education would mean future companies can help solve society's problems, says the British Academy, as its Future of the Corporation programme unveils a report on teaching "purposeful" business.
