Matthijs Visch, Patagonia: ‘We do walk away from business we don't believe in’

INTERVIEW: Outdoor clothing brand Patagonia was pioneering sustainable business long before most caught on. EMEA boss Matthijs Visch tells us what it means to be an “activist company”, why walking away from Facebook was an easy decision – and why supply chain headaches still catch them out sometimes. Plus, he reveals plans for a new “academy” to share what they've learned with other companies.