Face your fears, and other storytelling tips How can social entrepreneurs get their story heard? Top tips – and personal reflections – from best-selling author, serial entrepreneur and co-founder of youth marketing agency Livity, Sam Conniff. Stop being busy – and start being productive Ever feel like all you do is tell people how busy you are? Four ways to focus on being productive, not busy. To market your social enterprise, stop talking about your product Switching from product-led to consumer-led marketing is helping GLL – one of the UK’s largest social enterprises – to reconnect its brand with younger customers. What a sofa outside a pub has to teach us about good governance Social sector leaders can learn much from the difficult – and sometimes unexpected – conversations, writes Bob Thust, in his latest column on good governance. Guilty of ‘show up and throw up’ selling? Use stories instead Very few people think of storytelling when they talk to prospective customers – but they can be powerful way to clinch a deal. The sales experts at Whitten & Roy Partnership explain why.