Singlify, an all-in-one management system for social investors INNOVATION FOCUS: The Connect Fund announced its very first equity investment last month. What's the product that won them over? “If your story's good, other people will tell it for you” A successful social business needs a strong brand to win trust from customers and supporters. Insights from the award-winning Philosophy Foundation. What's the biggest waste of money in social investment? IN THE SPOTLIGHT: It’s easy to get excited about what social investment can do. But where is it going wrong? Industry insiders share their biggest bugbears. Telling stories that matter In the run-up to Good Stories on 26 February – a day of marketing and communications workshops for social enterprises – we share some top tips for storytelling for social enterprises.