Business School

  • Selling authenticity: Airbnb’s Social Impact Experiences

    Airbnb’s Social Impact Experiences were recently launched in Edinburgh and London, with ambitious plans to expand further throughout 2018. Are they a potentially lucrative opportunity for social enterprises?

  • Has impact been emptied of its powerful meaning?

    Once full of meaning, “impact” now sounds empty because the question we seek to address is not the right one, argues Sophie Robin.

  • Bionics, blockchain and more: how to scale tech for good

    Imaginative new technologies will change millions of lives for the better all over the world. But how do you scale up a successful socially-motivated tech venture? Vicki Hearn gives some insights.

  • Ben & Jerry’s: How to embed values in your business

    A three-part mission statement ensures that ice cream company Ben & Jerry’s remains true to its founders’ aims, even after Unilever bought it in 2000. Rebecca Baron explains.

Hydrologic Cambodia village sales conversations

Three top sales tips for social enterprises

Using the wrong sales techniques can make buying and selling a miserable experience – even if you have a life-changing product. Scott Roy gives his three top tips for social enterprises to get their products to the right people.