EXPERT INSIGHT: Many businesses now declare a social or environmental purpose, yet their strategies are still constrained by 20th-century ownership and governance models. Following a report by their team at purpose-led consultancy firm Clarasys, published earlier in 2026 in collaboration with A Blueprint for Better Business, Sarah MacCallum-Orr and Alex Willford (pictured above) argue that purpose only endures when it is structurally protected – not just championed – by business leaders. They explore why purpose so often stalls, the power of ownership as a protective force, how organisations can rewire themselves to make purpose a reality – and chart their own organisation's journey to employee ownership.
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