Are you doing it? And if not, why not?

A new survey is aiming to uncover attitudes and approaches to impact measurement amongst social ventures.

The Buzzacott Social Impact Survey promises to be the first in-depth investigation into the importance charities and social enterprises place on proving their effectiveness. 

Questions in the survey are designed to draw out information about understanding of impact measurement, the resources social ventures allocate to it, the way they use that data and what benefits that might bring to their organisation.

The survey also takes in knowledge of the various tools around impact measurement and the challenges that social ventures face in producing impact information.

The survey has been put together by a consortium of organisations committed to building the capacity and impact of the social sector including Buzzacott Chartered Accountants, The Good Economy Partnership and Matter&Co.

We are keen to learn what value social ventures see in impact measurement

Eddie Finch, charity partner at Buzzacott, explained the motivation for the involvement of the chartered accountancy firm, which counts a significant number of charities and social enterprises amongst its clients. 

“This survey provides an important opportunity to engage with social enterprises and charities to help them maximise their impact and shape best practice from their perspective on the front line,” Finch said.

The Good Economy Partnership, an advisory firm dedicated to inclusive business and investment, is another of the organisations involved. CEO Sarah Forster said: "We are keen to learn what value social ventures see in impact measurement and whether it is a practical help in managing your organisation."

To date, much of the debate around impact measurement has been dominated by investors and consultants, rather than frontline organisations

Results of the survey will be shared at the Good Deals conference, with a report following in the new year. The idea is that the shared learning will help social ventures improve the way they are both measuring and demonstrating social value.

Tim West, CEO of Matter&Co, said: “To date, much of the debate around impact measurement has been dominated by investors and consultants, rather than frontline organisations. For many social ventures, impact measurement remains a real stumbling block; it can seem expensive, confusing and takes attention away from the real business of getting the social mission delivered. At the same time, understanding how you are doing – and how you can do better – is crucial for every mission-driven organisation.”

The survey can be accessed at http://bit.ly/SocImpsurvey

Photo credit: HoangP