How do we stop impact metrics from becoming counterproductive?

Spend too little time tracking the efficacy of development programmes and you risk wasting resources, not to mention losing the confidence of your backers. But spend too much time and you could still end up wasting resources, thus doing less of the good you initially set out to do. Christian Jahn and Susann Tischendorf from the Inclusive Business Action Network on how to approach the 'Goldilocks dilemma' of tracking impact.