Beyond entrepreneurial capital: why some female founders are choosing to be ‘under-represented’

In 2018, Kelly Bewers attended an ‘Entrepreneur of the Year’ event run by a global accounting firm. Just four female entrepreneurs were recognised during two hours of gong-giving. At the end, the (male) CEO host suggested women should “look in the mirror in the morning and tell yourselves you can do it”. Find out what Kelly made of these remarks in her first piece for Trumpet – her new column celebrating the perspectives of female and under-represented entrepreneurs.



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