Social enterprise creates coronation-themed robes for UK’s most patriotic fashionistas
The Sewing Rooms partners with Premier Inn to design and manufacture limited-edition royal robes to commemorate coronation of King Charles III.
Fans of the British royal family can celebrate the coronation of King Charles III in ethical style, relaxing in purple velour dressing gowns created by social enterprise The Sewing Rooms.
The UK social enterprise, which was the Pioneers Post NatWest SE100 Resilience Champion in 2020, was commissioned and paid by hotel chain Premier Inn to create the Royal-inspired robes to mark this weekend’s coronation. The gowns, designed by The Sewing Rooms team, are finished with a faux ermine collar, trim and cuffs and a commemorative label.
The limited edition dressing gowns went on sale this morning on the Premier Inn's homeware website. They cost £50 and all proceeds go to Premier Inn’s charity partner Great Ormond Street Hospital Children’s Charity.
The Sewing Rooms gives marginalised women training and jobs in producing textiles and soft furnishings as well as making use of fabric destined for landfill. The business has won commercial contracts from big-name brands including Marriott Hotels and Ikea. It previously worked with Premier Inn to create the ‘Zzzoovet’, a work-from-home outfit that combines a crisp white shirt with a duvet.
The Sewing Rooms director Paula Gamester (pictured finishing one of the new gowns), told Pioneers Post: “This was a great project to work on. Our staff are just brimming with confidence and pride – little did they know that when they came to us to learn how to sew, the projects and products they make would end up being featured on publicity across the globe!”
The Sewing Rooms were the ideal partner for this unique project
Premier Inn’s managing director Simon Ewins said: “We’re delighted to work with The Sewing Rooms to create a dressing gown fit for a king. The Sewing Rooms were the ideal partner for this unique project, and the team’s creativity and skills really came to the fore with this – managing to create something stylish and comfortable – that will definitely make the wearer feel like royalty.”
Header photo: Machinist Danni Immova at The Sewing Rooms
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