Mike Buonaiuto is the activist, campaigner and executive director behind ground breaking social change company, Shape History.
The agency exclusively work to amplify good causes, inspiring audiences to take action. Mike and his team of campaigners have been behind some of the most impactful global initiatives in the past decade, working with the likes of the UN, The Elders and Macmillan Cancer.
Streaming services, adblockers... if people can choose how they consume media, how do you get their attention to support your cause? By going where they are and speaking their language, writes Mike Buonaiuto.