Scott Roy co-founded Whitten & Roy Partnership, an international sales consultancy that helps socially minded businesses and organisations transform their sales results. He previously built and ran large direct sales organisations, as well as co-founded a nationwide direct sales insurance company in the United States.
Together with business partner Dr Roy Whitten, Scott Roy leads a network of consultants operating in 40 countries around the world. Drawing on several decades of sales experience in both the for-profit and not-for-profit sectors, and with a background in psychology and business development, Whitten & Roy Partnership offers an ethical sales approach that is fit for use by socially minded organisations that are genuinely concerned with the well-being of their own people and the clients they serve.
It's easy to feel overwhelmed by the current situation and all the challenges that's raising for those trying to keep a social enterprise afloat. But it is possible to keep the anxiety in check – here's one approach that might help.
Using the wrong sales techniques can make buying and selling a miserable experience – even if you have a life-changing product. Scott Roy gives his three top tips for social enterprises to get their products to the right people.