B is for Business Basics: don't let your grand vision blur your business acumen

When you're in the pursuit of achieving great social change, it can sometimes be easy to lose sight of the day-to-day business basics that keep your enterprise afloat. In the second extract from his new book The Social Entrepreneur's A to Z, Liam Black reflects on how easy it is to get intoxicated by your own rhetoric – and most importantly how bad this can be for business. 



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