Convincing a corporation to commit to real change or support an impact initiative can make a huge difference – but it’s not always easy. Top tips from Yunus Social Business, B Lab Europe and more, shared at this week's Latimpacto conference.
The Nobel laureate sees a bleak future ahead, unless we act fast to reset our failed economic system. Enter the young people endowed with superpowers – and the social businesses designed to solve problems.
What does it take to change a corporation into a force for good? The former CEO of Danone – a champion of purpose-led business – shares four ways senior managers can ensure they're pushing for positive change.
“Everything starts with imagination,” the Nobel prize laureate says, calling on social entrepreneurs to follow the lead of science fiction creators – and advising budding intrapreneurs to be “outrageously bold” in their ideas.
Most corporate employees believe they could help their firm have more positive impact – yet three-quarters say that's unlikely to happen soon. A gloomy outlook? Not necessarily – especially with growing support for intrapreneurs.
The sacking of Danone's boss can be seen as a vote of no-confidence in his commitment to do business for good. But the company’s legal status will make it difficult for new executives to change course on sustainability.