Comms can be non-stressful, and even enjoyable, argues Sophie Hobson – the key is to do less of it. Four mantras based on insights she shared at our Good Stories conference earlier this year.
Both Cafédirect and Greenwich Leisure Limited have shaken up their marketing strategies – in different ways – to keep pace with tough competition. In our latest podcast, we meet the strategists behind these new approaches.
A whole bunch of storytelling supremos shared their insights at Good Stories recently. If you missed it – or need a quick reminder – watch our one-minute recap of some of their top tips.
How can social entrepreneurs get their story heard? Top tips – and personal reflections – from best-selling author, serial entrepreneur and co-founder of youth marketing agency Livity, Sam Conniff.
In an engaging session at the inaugural Good Stories conference, political and communications advisor Scott Colvin explained why politicians can be useful and how to go about getting them on side.
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