Andy Bindon, Chief Officer, Change & Values at GLL, one of the UK's best-known and most successful social enterprises, introduces the organisation's new Social Enterprise Accelerator Programme.
GLL is the UK’s largest social enterprise leisure provider. At the start of 2019, our Storyteller award winner launched a new marketing campaign to attract millennials away from private operators that were threatening its market share.
Switching from product-led to consumer-led marketing is helping GLL – one of the UK’s largest social enterprises – to reconnect its brand with younger customers.
