Headhunting social enterprise helps revive Arabic tradition

This week hundreds of social innovators will congregate in Mexico for the next Opportunity Collaboration gathering. At last year's event Pioneers Post's founding editor Tim West caught up with Tunisian social pioneer Leila Ben-Gacem.

Leila Ben-Gacem, a social solutions consultant for the Khalifa Fund, is at the helm of a rapidly expanding social enterprise that aims to revive local heritage and culture through entrepreneurship, in the United Arab Emirates.

Leila talks to Tim West, Pioneers Post's founding editor, about her diverse career path which has seen her leave behind a 10-year career as a biomedical engineer to embark on her current role at the social enterprise Sougha. Here, she headhunts skilled women in rural areas within the United Arab Emirates and helps transform them into social entrepreneurs whose products are sold in the likes of Bloomingdales and Harvey Nichols

 

Click here to hear Leila speak to the social investment group GE about Unlocking Untapped Talents.