Claire Braithwaite is CFO and COO of ClearlySo and is responsible for the company's finances and operations. She is based in Manchester.

She began her finance career training as an accountant with Arthur Andersen in London. In 2006 Claire founded sustainable cosmetics e-tailer LoveLula.com which she grew into Europe's leading online retailer for natural skincare & beauty products. After LoveLula.com was acquired by a VC backed Group in 2011 Claire became the CFO / COO for the Group.

Claire is a committed advocate of sustainable models of business and finance. She mentors entrepreneurs through various programmes including the Cherie Blair Foundation for Women, is an RSA fellow and a member of ICAEW and WWF's joint collaboration, The Finance Innovation Lab. She holds an MA from Oxford University.

In her spare time Claire enjoys travelling, yoga and cooking her way through Ottolenghi's recipe books.