Diane Parkes is Head of Brand and Media at John Taylor Hospice. The Hospice works to ease the personal and financial cost of illness and death for the people of Birmingham and the West Midlands. It won the 2014 RBS SE100 Storyteller Award for its campaign to raise awareness about prostate cancer, which as their lead on communications Diane was heavily involved in.
Once upon a time John Taylor Hospice embarked on a mission to raise awareness about prostate cancer in one of the UK's biggest cities, Birmingham. Now, as RBS SE100 award-winners, the team tell their story.