Helen Trevaskis is co-founder of 3C Collective. 3C is a for profit social enterprise seeking to revolutionise hand hygiene through product innovation where it matters most - among poor families facing substandard sanitation, high levels of environmental contamination and constant health challenges in ‘developing’ countries.
Helen also works with global NGOs, academia and corporates creating behaviour change interventions for public health and with Wavelength helping design and host their leadership program Connect.
Social start-ups face decisions daily that could shape the direction of their business. Helen Trevaskis reminds herself of the 7 most important things to remember when making decisions at a crossroads.