Helen Trevaskis is co-founder of 3C Collective. 3C is a for profit social enterprise seeking to revolutionise hand hygiene through product innovation where it matters most - among poor families facing substandard sanitation, high levels of environmental contamination and constant health challenges in ‘developing’ countries.
Helen also works with global NGOs, academia and corporates creating behaviour change interventions for public health and with Wavelength helping design and host their leadership program Connect.
As a start-up it is important to remain focussed on your ultimate goal, the destination. But, it is also essential to "develop uncanny peripheral vision" so as not to miss unexpected opportunities says Accidental Entrepreneur Helen Trevaskis.
In her latest column for Pioneers Post, accidental social entrepreneur Helen Trevaskis recalls the lessons she's learnt over "these last (many and tortuous) months" spent trying to create the perfect business plan.
Accidental social entrepreneur Helen Trevaskis experiences the darkest hour of a social business starting up in India, and muses on what it's like to be a hair's breadth away from success or total failure.
Social start-ups face decisions daily that could shape the direction of their business. Helen Trevaskis reminds herself of the 7 most important things to remember when making decisions at a crossroads.