Sarah Gordon is CEO of the Impact Investing Institute. Prior to this, she spent 18 years at the Financial Times and was most recently business editor. Before joining the Financial Times, Gordon worked in emerging markets fund management for Citigroup’s asset management business and at Foreign & Colonial, reviewing political and economic events and producing analysis of the global economy. She started her career working for the UN Conference for Trade and Development debt management programme in Geneva.
She was a panel member of the recent independent inquiry into the future of civil society, led by Julia Unwin CBE, and was formerly a trustee of CSV, one of the UK’s largest volunteering charities.
Investors and advisors are quick to justify why they won't consider investing in impact. But often their reasoning is based on misconceptions – and it's time to tackle the biggest hurdle of all, writes the boss of the Impact Investing Institute.