In his new series, responsible business pioneer Michael Solomon challenges businesses to a “race to the top” to convert positive impact into “cold, hard competitive advantage over the greenwashers, laggards and other stalwarts of business as usual”.
Concerns about virtue-signalling and purpose-washing are widespread – and sometimes justified – in the conference circuit. Big claims or good intentions are no longer enough: sponsors must do all they can to prove their commitment.
In his new series, responsible business pioneer Michael Solomon challenges businesses to a “race to the top” to convert positive impact into “cold, hard competitive advantage over the greenwashers, laggards and other stalwarts of business as usual”.
