Michael Solomon is the director of Responsible 100, a simple and powerful tool for any business which wishes to demonstrate that it is transparent and accountable. By answering challenging questions examining how they respond to a range of social, environmental and ethical issues, businesses use Responsible 100 to explain and justify what they do, and why they do it. Businesses have their answers reviewed, assessed and scored as either POOR, OKAY, GOOD or EXCELLENT. To list on www.responsible100.com businesses guarantee their answers as complete, accurate and verifiable and make them available for public scrutiny, comment and rating.
The outrage that has greeted the paltry amount of tax that Google, Starbucks et al pay has only served to further damage public trust of big corporates. But they can do something about it, writes Michael Solomon of Responsible 100.