Michael Solomon is the director of Responsible 100, a simple and powerful tool for any business which wishes to demonstrate that it is transparent and accountable. By answering challenging questions examining how they respond to a range of social, environmental and ethical issues, businesses use Responsible 100 to explain and justify what they do, and why they do it. Businesses have their answers reviewed, assessed and scored as either POOR, OKAY, GOOD or EXCELLENT. To list on www.responsible100.com businesses guarantee their answers as complete, accurate and verifiable and make them available for public scrutiny, comment and rating.
Concerns about virtue-signalling and purpose-washing are widespread – and sometimes justified – in the conference circuit. Big claims or good intentions are no longer enough: sponsors must do all they can to prove their commitment.
In his new series, responsible business pioneer Michael Solomon challenges businesses to a “race to the top” to convert positive impact into “cold, hard competitive advantage over the greenwashers, laggards and other stalwarts of business as usual”.
The outrage that has greeted the paltry amount of tax that Google, Starbucks et al pay has only served to further damage public trust of big corporates. But they can do something about it, writes Michael Solomon of Responsible 100.