Nearly half of social entrepreneurs identified in new research carried out in the world’s fourth most populous country are aged between 25 and 34 years old. And it’s the creative industries where many of them focus their efforts.
A generation distracted by modern gadgets and hamstrung by university debts and spiralling house prices isn’t saving for the future. How can wealth management firms get their attention? Could a social enterprise be the answer?
World Merit global ambassador Martina Buchal reflects on the expectations of the millennial generation and contemplates the role they are to play in creating a global social economy after spending time at SOCAP in California.