What does it take to change a corporation into a force for good? The former CEO of Danone – a champion of purpose-led business – shares four ways senior managers can ensure they're pushing for positive change.
France’s purpose-led companies movement continues to grow, with 176 enterprises à mission two years after the status was recognised in French law. Researchers note the movement is still in its “pioneer stage”.
The sacking of Danone's boss can be seen as a vote of no-confidence in his commitment to do business for good. But the company’s legal status will make it difficult for new executives to change course on sustainability.