GLL is the UK’s largest social enterprise leisure provider. At the start of 2019, our Storyteller award winner launched a new marketing campaign to attract millennials away from private operators that were threatening its market share.
Both Cafédirect and Greenwich Leisure Limited have shaken up their marketing strategies – in different ways – to keep pace with tough competition. In our latest podcast, we meet the strategists behind these new approaches.
Switching from product-led to consumer-led marketing is helping GLL – one of the UK’s largest social enterprises – to reconnect its brand with younger customers.
This year’s event will see sports and leisure provider GLL partner with the annual fundraiser, alongside well-known brands like Sainsbury’s and British Airways.
Cabinet minister Rob Wilson makes an appearance at a skatepark to show support for Social Saturday, which is aiming to heighten awareness of social enterprise with the public.
