Andy Bindon, Chief Officer, Change & Values at GLL, one of the UK's best-known and most successful social enterprises, introduces the organisation's new Social Enterprise Accelerator Programme.
GLL is the UK’s largest social enterprise leisure provider. At the start of 2019, our Storyteller award winner launched a new marketing campaign to attract millennials away from private operators that were threatening its market share.
Both Cafédirect and Greenwich Leisure Limited have shaken up their marketing strategies – in different ways – to keep pace with tough competition. In our latest podcast, we meet the strategists behind these new approaches.
Switching from product-led to consumer-led marketing is helping GLL – one of the UK’s largest social enterprises – to reconnect its brand with younger customers.
This year’s event will see sports and leisure provider GLL partner with the annual fundraiser, alongside well-known brands like Sainsbury’s and British Airways.
Cabinet minister Rob Wilson makes an appearance at a skatepark to show support for Social Saturday, which is aiming to heighten awareness of social enterprise with the public.
