Dirty Rotten Socials: How to start a movement

Movements are unfolding all over the world, but when you want to harness collective energy to tackle one of society's most deep-rooted problems – homelessness, how do you start a movement?

At the latest Dirty Rotten Social at the House of St. Barnabas, experts in sparking action, including Jess Search founder of Brit Doc and seasoned movement maker Joe Wade, whose most recent campaign for Greenpeace saw lego end its partnership with Shell, thrashed out some ideas with the events attendees and came up with promising ways to harness the power of collective efforts for good.