Learning how to sell is a challenge most social entrepreneurs don’t anticipate. Read this exclusive extract from Dr Roy Whitten and Scott Roy's new book Sell Well, Do Good. PLUS: Get a free copy of the e-book.
It's easy to feel overwhelmed by the current situation and all the challenges that's raising for those trying to keep a social enterprise afloat. But it is possible to keep the anxiety in check – here's one approach that might help.