How we made it: how Hubbub makes making the right environmental choice fun

How we made it: how Hubbub makes greener choices fun

The NatWest SE100 Awards last year went to seven of the UK’s most innovative pioneers in the social enterprise space. But what is the story behind their successes? In our 'How we made it' film series, we explore the journey of each winner – and discover just how they have made it to the top of their game.

“To create change at the scale that is needed, we need to get everyone in society taking action” - Heather Poole, creative director at Hubbub 

With the climate crisis top of the agenda, the work of Hubbub is bang on point. 

According to the behaviour change organisation, at least 47% of Britons say that they want to do more to help the environment but only 2-3% of people consistently practise a number of “sustainable” behaviours.

Since 2016, Hubbub has been tackling some of the world’s most critical issues including food waste, fast fashion and plastics. Its aim is to inspire more sustainable ways of living through campaigns that capture people’s imaginations, and that make taking positive action on the environment fun. 

Storytelling plays an important role in Hubbub’s creative campaigns. From their voting ashtray, which reduces cigarette butt waste, to their plastic fishing trips, which expose city-dwellers to a new view of their surroundings, the organisation makes vital issues relevant to citizens, by using playful techniques to involve or engage them in a new way. This innovative approach made Hubbub Enterprise – the social enterprise arm of the charity that aims to scale the impact of its campaigns – well-deserved winners of the 2019 SE100 Storyteller award. 


WATCH ABOVE to see how Hubbub uses storytelling to encourage behaviour change.  

Producer: Sasha Gallick, videographer: David Pardoe.

Next up in the series: Creating Enterprise connects property maintenance services and employment opportunities.