Matthew Moorut is the head of marketing at Technology Trust and has written and spoken extensively on the subject of tech in the third sector. He is the acting editor of Charity Digital News, organises the charity tech meetup, NetSquared London and is a judge for the Tech4Good Awards.
Marc Violo is an Associate at On Purpose, a one-year leadership development programme that helps experienced professionals transition into the social enterprise sector. He has a decade of experience in technology and advertising, leading teams developing social networks, a wide variety of mobile applications, interactive digital installations and sitting on the board of start-ups in China. He relocated to London to work with and learn from social enterprises to develop purpose led businesses.
You've got your website together and you know a bit about SEO to get noticed. Now explore who is interested in you and what they are interested in. Here's how to know your customers with Google Analytics and Cloudfare.
In the previous instalment in our Digital Toolbox series, we looked at easy ways to create a website. Now we'll take a look at another essential part of your marketing – how to manage your social venture's social media.
Over the coming weeks, we'll be publishing features to help you get your digital toolbox together – the websites and applications that can make your social venture run more efficiently. First: how to choose what you need.