The A-Z Podcasts #3: The closer you are to the frontline, the easier it is to see its flaws

C is for Customers and no matter how busy and important you are, you'd better not forget it. Liam Black returns to the recording studio with Dr Aravind Srinivasan and Sandra Schembri to discuss how to stay connected to your customer base and the customer service providers that inspire them – from McDonalds to an independent Italian restaurant in Soho.

Click here to listen via iTunes (this will open an iTunes window from which you can subscribe to the podcast).


About this A-Z podcast

In the third podcast to accompany his book The Social Entrepreneur’s A to Z, Liam Black continues conversation with Dr Aravind Srinivasan, an eye surgeon and the director of projects at Aravind Eye Care System in India, and Sandra Schembri, CEO of The House of St Barnabas in London.

This week the trio tackle the importance of truly understanding what customers need – from those in need of eye care in India to Soho socialites in need of a place to unwind at The House of St Barnabas, a social enterprise that uses its private members club business model to support people affected by homelessness in London.

Aravind and Sandra reflect on the customer care that inspires them – from McDonalds’ ability to replicate processes all over the world to a small, independent Italian restaurant that never forgets your order.


The Social Entrepreneur's A-Z with foreword by Nobel Laureate Muhammed Yunus and illustrations by Spike Gerrell is available to order here.