The A-Z Podcasts #9: What would you do if you had a year left to live?

Understanding yourself, how you feel and what you want is crucial to being a successful entrepreneur and a good leader. Liam Black talks about overcoming self-doubt and fear with former HR director at the BBC Lucy Adams and his former mentor Ronnie Hughes.  

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About this podcast

“Part of knowing yourself and getting stronger with it is about recognising we’ve all got frailties,” says Lucy Adams, former HR Director at the BBC and current managing director of London-based communications agency Firehouse

In the ninth podcast to accompany his book The Social Entrepreneur’s A to Z, Liam Black talks to Adams and his former mentor Ronnie Hughes about the importance of really knowing yourself in becoming a successful entrepreneur. 

Hughes, who for 20 years built a successful career in the housing association sector and now mentors entrepreneurs and business leaders, says it is important to ask yourself: “What would you do if you had a year left to live?” You have to work to keep yourself alive during this year but you don’t have to work for the future and worry about pensions for example. What would you do and who would you work for?


The Social Entrepreneur's A-Z with foreword by Nobel Laureate Muhammed Yunus and illustrations by Spike Gerrell is available to order here. The book offers advice, tips and anecdotes based on Black's own journey through the world of social enterprise and social investment. Want to know what the rest of the alphabet stands for? Subscribe to Pioneers Post now and receive one of the last copies of the book as a gift! (email us at to claim your gift)