The A-Z Podcasts #6: Meet the mentors

If your mentor combines a sympathetic nod with the line “And how does that make you feel?” you’ve probably picked the wrong person. Liam Black, former BBC director Lucy Adams and social entrepreneur Ronnie Hughes discuss good mentoring.

C is for Customers

C is for Customers: Don't neglect the frontline

In the third extract from his new book The Social Entrepreneur's A to Z, Liam Black recalls a moment of realisation when launching a new venture – don't assume you know what your customers want, get down to the frontline and find out.