"This book will lift your spirits and make you laugh," says one review of Liam Black's new book. We present the second extract from The Social Entrepreneur's A to Z which focuses on essential (sometimes forgotten) business basics.
"Brilliantly frank and frankly brilliant!" – the verdict of one reviewer on The Social Entrepreneur's A-Z. If you've ever woken up in the early hours worrying about your business, you'll appreciate chapter one of Liam Black's superb new book.
In her latest column for Pioneers Post, accidental social entrepreneur Helen Trevaskis recalls the lessons she's learnt over "these last (many and tortuous) months" spent trying to create the perfect business plan.
Conjuring up a brilliant idea that you believe will solve some of the biggest social and environmental issues facing the world is one thing. Transforming that idea into a practical, profit-generating business model is something else altogether.