Learning how to sell is a challenge most social entrepreneurs don’t anticipate. Read this exclusive extract from Dr Roy Whitten and Scott Roy's new book Sell Well, Do Good. PLUS: Get a free copy of the e-book.
Want to get your social enterprise product onto supermarket shelves? From market research to branding, five things to consider when looking to secure a contract with a large retailer, from the experts at SIS Retail Academy.
Even the greatest products rarely sell themselves – so we asked marketers at top social enterprises Hey Girls, Mamoq and Hubbub to share their biggest lessons and top tips. Read part I of our two-part guide.
Using the wrong sales techniques can make buying and selling a miserable experience – even if you have a life-changing product. Scott Roy gives his three top tips for social enterprises to get their products to the right people.
Over the coming weeks, we'll be publishing features to help you get your digital toolbox together – the websites and applications that can make your social venture run more efficiently. First: how to choose what you need.