Learning how to sell is a challenge most social entrepreneurs don’t anticipate. Read this exclusive extract from Dr Roy Whitten and Scott Roy's new book Sell Well, Do Good. PLUS: Get a free copy of the e-book.
Social entrepreneurs are chronically bad salespeople, says Tom Szaky. The TerraCycle founder – and ChangeNOW speaker – on holding back on the purpose-filled elevator pitch, clever use of comedy, and taking a lead from Fox News.
Even the greatest products rarely sell themselves – so we asked marketers at top social enterprises Hey Girls, Mamoq and Hubbub to share their biggest lessons and top tips. Read part I of our two-part guide.
Both Cafédirect and Greenwich Leisure Limited have shaken up their marketing strategies – in different ways – to keep pace with tough competition. In our latest podcast, we meet the strategists behind these new approaches.