A toy maker, a ceramics business and a branding-savvy “social concept store” are all helping to raise public awareness of social enterprise in the Georgian capital – and challenging the notion that buying social means compromising on quality.
First-time social entrepreneurs “get way too worried” about some things, says the University of Maryland's Jim Kucher. Five things to drop from your to-do list – and some others you need to prioritise instead.
Learning how to sell is a challenge most social entrepreneurs don’t anticipate. Read this exclusive extract from Dr Roy Whitten and Scott Roy's new book Sell Well, Do Good. PLUS: Get a free copy of the e-book.
Social entrepreneurs are chronically bad salespeople, says Tom Szaky. The TerraCycle founder – and ChangeNOW speaker – on holding back on the purpose-filled elevator pitch, clever use of comedy, and taking a lead from Fox News.
Even the greatest products rarely sell themselves – so we asked marketers at top social enterprises Hey Girls, Clarity, Mamoq and Hubbub to share their top tips. The second in our two-part guide.
Even the greatest products rarely sell themselves – so we asked marketers at top social enterprises Hey Girls, Mamoq and Hubbub to share their biggest lessons and top tips. Read part I of our two-part guide.
Comms can be non-stressful, and even enjoyable, argues Sophie Hobson – the key is to do less of it. Four mantras based on insights she shared at our Good Stories conference earlier this year.
Both Cafédirect and Greenwich Leisure Limited have shaken up their marketing strategies – in different ways – to keep pace with tough competition. In our latest podcast, we meet the strategists behind these new approaches.
A whole bunch of storytelling supremos shared their insights at Good Stories recently. If you missed it – or need a quick reminder – watch our one-minute recap of some of their top tips.
