Learning how to sell is a challenge most social entrepreneurs don’t anticipate. Read this exclusive extract from Dr Roy Whitten and Scott Roy's new book Sell Well, Do Good. PLUS: Get a free copy of the e-book.
Social entrepreneurs are chronically bad salespeople, says Tom Szaky. The TerraCycle founder – and ChangeNOW speaker – on holding back on the purpose-filled elevator pitch, clever use of comedy, and taking a lead from Fox News.
Even the greatest products rarely sell themselves – so we asked marketers at top social enterprises Hey Girls, Clarity, Mamoq and Hubbub to share their top tips. The second in our two-part guide.
Even the greatest products rarely sell themselves – so we asked marketers at top social enterprises Hey Girls, Mamoq and Hubbub to share their biggest lessons and top tips. Read part I of our two-part guide.
Comms can be non-stressful, and even enjoyable, argues Sophie Hobson – the key is to do less of it. Four mantras based on insights she shared at our Good Stories conference earlier this year.
Both Cafédirect and Greenwich Leisure Limited have shaken up their marketing strategies – in different ways – to keep pace with tough competition. In our latest podcast, we meet the strategists behind these new approaches.
A whole bunch of storytelling supremos shared their insights at Good Stories recently. If you missed it – or need a quick reminder – watch our one-minute recap of some of their top tips.
How can social entrepreneurs get their story heard? Top tips – and personal reflections – from best-selling author, serial entrepreneur and co-founder of youth marketing agency Livity, Sam Conniff.
Switching from product-led to consumer-led marketing is helping GLL – one of the UK’s largest social enterprises – to reconnect its brand with younger customers.
