Catalina is a freelance journalist and content creator who covers topics ranging from impact entrepreneurship to the circular economy and innovation for good. Her clients include Amsterdam Impact (the City of Amsterdam’s impact entrepreneurship initiative), Impact Hub Amsterdam, and amsterdam&partners. Catalina’s work has been featured in publications such as the Holland Herald (KLM’s global inflight magazine), the I amsterdam magazine, and Time Out Amsterdam. Prior to striking out on her own, she explored sustainability through corporate and nonprofit lenses at KPMG International and Greenpeace International. You can connect with Catalina on LinkedIn.
STREETS OF AMSTERDAM: Entrepreneur Marius Smit was among the first to convince corporations to pay for the pleasure of picking up trash. Ten years on, his social enterprise Plastic Whale is making waves worldwide.
Helping firms switch to a purpose-led model, teaching social entrepreneurship to schoolkids and joining an ambitious, 80-strong partnership: how the city government's Amsterdam Impact is teaming up to help the transition to a new economy.
STREETS OF AMSTERDAM: Plant-based cheese company Willicroft isn’t unusual in wanting to go green. But it is taking a novel approach to ensuring every decision puts the planet first – and its founder hopes other firms will soon follow suit.
How can a city help transform the economy? Amsterdam Impact shares six ways it’s placing the metropolis firmly on the impact map. First up: why markets matter, and some practical steps to connect social businesses with potential buyers.